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Customer experience and digital experience

Before reading ahead, think for a moment about a shopping day that you loved or a store you always make...

User interface (UI) vs customer experience (CX) design

What is the difference between UI and CX? Check out this breakdown of user interface and customer experience, as well as the differences between them.

How usability keeps your customers coming back

(Source)   In simple words, usability represents the quality of a product and how easily and safely a customer can...

The key components of customer experience

  There shouldn’t be any doubt that businesses can’t succeed without good customer experience. But the question is how to...

Leveraging customer feedback as UX research

  Customer feedback is a crucial aspect of any business, but unfortunately, it’s often overlooked. Companies can easily stray away...