Qualitative interviews are a way of getting feedback from your customers. They can be done in person, over the phone, or online with surveys and questionnaires. Qualitative interviews are very useful because they provide insights into what people think and feel about your product or service. However, there are some pitfalls to avoid when conducting qualitative interviews that will help you get better results. In this blog post, we’re going to discuss these pitfalls so that you can get more accurate data for your business.