At TryMyUI, we believe that usability testing informs good web design. Even the best UX designers need to take a step back and view their project from the end user’s perspective, simply because as humans we tend to get caught up in our own biases.
We also believe that usability testing is one of the most valuable things a company can do for itself to drive up conversion rates and communicate the right message to visitors.
Simply put, it’s a tool that results in a better outcome on all sides.