User experience research and its importance

User experience research includes interviews, questionnaires, usability evaluations, and other types of feedback approaches that are used to better understand user behaviors, needs, and motivations. It determines whether design solutions suit the needs of the target audience. By merging experimental and observational research methods to influence the design, development, and refining of a product, this branch of study strives to improve the user experience (UX) of products, services, or processes.