Tu amiga está entusiasmada con sus nuevos zapatos de la marca Allbirds, que ha comprado por Internet. Desde que te habló de ellos, sientes curiosidad por la marca. Has decidido visitar el sitio web de Allbirds para ver las opciones de calzado y plantearte comprarte un par.
Lo peor de mi experiencia es que la página principal decía una cosa sobre tener un color de edición limitada para zapatillas (no me dejaba navegar e interactuar con ella) así que tuve que recorrer el camino más largo para intentar encontrar el mismo par que me gustaba. Sin embargo, al encontrarlo, no era coherente, ya que el color no aparecía como opción para las mismas zapatillas que aparecían en la página principal.
Añadir mucha más información sobre sostenibilidad, explicaciones y comparaciones sobre cómo estas zapatillas y prendas de ropa son más sostenibles que las de otros minoristas, y explicar esos datos y cómo se han obtenido. Además, crear un menú de navegación con pestañas en el sitio web para que sea más fácil conocer las diferentes secciones del sitio y poder navegar y encontrar todas las secciones sin perder información. Hacer de la sostenibilidad una prioridad y anunciarla como tal en la parte superior de la página principal y en todo el sitio web.
Me gustó su aspecto moderno y la sostenibilidad que ofrece la empresa con sus zapatos.
No tengo más comentarios que mis sugerencias de mejora. ¡Espero que todo esto sea útil! Valoro mucho la sostenibilidad, la biodegradabilidad, el reciclaje, etc. Me encantaría ver más información en la página web sobre los materiales (cómo son sostenibles) y qué significa eso en cuanto a la durabilidad del calzado y qué hacer cuando se desgasta. Es decir, ¿se puede reciclar? ¿La empresa lo recoge? También me encantaría que, como parte del programa de iniciación a la sostenibilidad, hubiera formas de comprar «productos imperfectos» o «defectuosos» a un precio mucho más bajo, para que estos posibles fallos en los productos no se desperdicien y esto también contribuya a la sostenibilidad, junto con la colaboración con organizaciones conservacionistas como WWF o 4Ocean.
Ha estado mirando algunos artículos nuevos para su perro y decide echar un vistazo por Internet.
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Como ya he mencionado, el texto de la página de inicio parecía apretado y el diseño general de la página de inicio parecía un poco desordenado. Ninguno de los productos me entusiasmó como usuario.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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| Features (learn more) | PayGO | Equipo | Empresa |
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No Data
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| Unmoderated testing ⓘ Launch your tests out and get results delivered back to you as the testers finish. | |||
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Moderated testing
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Run live video calls with testers as they try your products and share direct feedback.
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Optional add-on | Optional add-on | |
| Test on desktop & mobile | |||
| Test websites, apps & prototypes | |||
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Impression testing
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Get testers' first impressions of your website after seeing it for just 15 seconds.
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| Video length options | 20 min | 20/30 min | 20/30/45/60 min |
| Interviews & focus groups ⓘ Host 1-on-1 in-depth interviews and/or multi-person focus groups with Trymata. | Optional add-on | Optional add-on |
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Trymata panel credits
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Plans come with an allotment of credits you can use to order test participants from our panel.
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Start with 0; Pay as you go |
Start with 10 credits/mo Start with 120 credits/yr | Start with 30 credits/mo Start with 360 credits/yr |
| Buy additional panel credits ⓘ No limits – buy any number of panel credits ad hoc, on any plan level. | $89/ea | $59/ea | $49/ea |
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Test with your own users
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Plans come with an allotment of external invites you can use to fulfill tests with your own participants.
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10 invites/mo 120 invites/yr | Unlimited |
| Buy additional invites to your users ⓘ Plans come with an allotment of external invites you can use to fulfill tests with your own participants. | $39/ea | $29/ea | N/A |
| Credit rollover | N/A | ||
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Demographic filtering
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Use our automated demographic filters to recruit your target users from the Trymata panel.
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Verbal & technical screeners
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Apply custom verbal-response & technical screeners to recruit unique tester profiles.
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Multi-choice screener surveys
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Set up pre-test screening surveys that allow or reject potential testers based on their answers.
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1 question per test | Up to 16 per test | |
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Custom NDA upload
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All Trymata panel testers are subject to our NDA; upload your own for additional legal needs.
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| Narrated session videos ⓘ All plans come with screen-recorded test videos with real-time audio narration from the tester. | |||
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Post-test survey questions
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Collect responses to follow-up questions after testers finish their recorded session.
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4 per test | 4 per test | Up to 16 per test |
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Post-test survey question types
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Supported question types include free-response, slider-rating, single-select, and multi-select.
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Free-response only | All types | All types |
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UX Diagnostics: Overall usability scores
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Apply built-in standardized scoring models to get automated UX scores for your designs.
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SUS scores | All scoring models | |
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UX Diagnostics: Task usability scores
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Collect quantified usability scores for each of your tasks.
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UX Diagnostics: Task completion rates
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See what percentage of testers was able to complete each task in your test.
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UX Diagnostics: Task duration times
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Collect average and individual time-on-task metrics.
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UX Crowd
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This proprietary survey model uses weighted voting to create & deliver a list of top findings for large studies.
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Video transcription
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Read along with timestamped transcripts of your videos.
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Acceso a múltiples miembros
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Work together on research by sharing your plan features & credits with colleagues.
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2 seats | 5 seats | |
| Buy additional seats ⓘ Talk to us about custom bundle pricing for additional seats, or purchase ad hoc. | $100/mo per seat | $300/mo per seat | |
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Video annotations
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Add timestamped, tagged notes to your videos to bookmark & share key moments.
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Summary notes only | Unlimited | Unlimited |
| AI analysis & insights ⓘ Get AI-powered video summaries & automated video annotations. | Paid add-on | Paid add-on | |
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Reels destacados
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Turn video clips from your studies into shareable highlight reels.
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Store up to 3 Store up to 10 | Unlimited | |
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UX Sprint testing
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Run multiple rounds of your tests over time, and auto-segment results by round.
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| Data storage | 6 months | Unlimited | Unlimited |
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Data export
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Download videos and all other collected test data off-platform.
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For individuals looking to get started with product analytics
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Robust tool for small to medium-sized teams
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Robust tool for medium to large-size teams
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An exclusive solution for large-scale product analytics
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