Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you've been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (wouldn't let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn't consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don't go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
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As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
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Trymata, formerly known as TryMyUI, is the first product for product-led growth.
1 million+ usability tests run
5 million+ session recordings captured
1 billion+ user behaviors analyzed
40% average increase in sales
Our company was launched in 2015, under the name TryMyUI, by 21-year-old college grads Ritvij Gautam and Tim Rotolo. Over the next 8 years, we grew into a comprehensive remote usability testing platform, with a robust suite of features for collecting, analyzing, and sharing user insights & UX metrics.
In 2022 we expanded beyond just usability testing with the acquisition of Stitchology.ai, a robust web analytics & session replay tool. Merging these two offerings has created a powerful new combined platform, and with our more recent acquisition of insights repository Considerly, even more is to come.
Our rebrand to Trymata reflects the transformation of our company's identity: from a leading usability testing platform, to a complete end-to-end digital experience insights solution.
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Trymata exists because we believe there’s a better way:
...a better way for companies to “do” digital experience.
...a better way to collect
– and act on – digital experience data.
...a better way to create products that
create growth.
There are so many different product insights tools and datasets available today, but they are almost always siloed between different teams, presenting glimpses at different angles of the same problem. Until now, there has been no solution that synthesizes all of the different pieces, and enables teams to get a holistic view of the entire digital experience.
Our mission is to enable companies to constantly be aware of how their users interact with their product and to use that insight to build better product experiences.
Founder & CEO
Founder & Chief Growth Officer
Founder & Chief Product Officer
Founder & Chief Technology Officer
Help businesses to reach their highest potential
Build trust with transparency and security
Provide quality tools that enable excellent research
Be passionate about what we do
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