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research

What is UX research?

  The present-day world is home to a competitive market where new businesses introduce unique products and services every day....

UX research vs UX design: What’s the difference?

Dive into the difference between UX research and UX design.

The SUPR-Q for usability testing

A breakdown of the SUPR-Q psychometric questionnaire for usability testing.

What is design thinking?

  During the first five years of operation, about half of all small businesses fail. This statistic should not make you...

User interface (UI) vs customer experience (CX) design

What is the difference between UI and CX? Check out this breakdown of user interface and customer experience, as well as the differences between them.