Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you've been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (wouldn't let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn't consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don't go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Learn more about our features
Uncover issues you couldn’t predict
Stop guessing where users click
Track the success of your changes
Optimize your digital experience at scale
Detect recurring bottlenecks that affect conversion
Don’t let shots in the dark determine how you should improve your product roadmap.
Visitor logs track every action your user takes.Our features include:
Visitor logs
Session recordings
Ability to get real time insights on your websites
From scrolling through a page to identifying user frustration signals such as rage clicks, error clicks, and dead clicks, you can understand how your users are thinking.
Identify critical user sessions, and save time by only playing back those session recordings while skimming others. Our features include:
Metrics for rage clicks, error clicks, and dead clicks
User frustration filters
Visitor logs + actions
Session recordings
Whether through an organic Google search, a referral, or a digital ad, understand where and why each user came to your website, and how they were thinking and feeling through interacting with your platform.
Use Trymata`s product analytics data to unlock answers to key questions:
Our features include:
Page based insights and page transitions
User flows and top user paths
Funnels
What comes next after quickly uncovering your users frustration points? We’re going to help you fix it!
Unlocking user frustration trends with your users fuels your product roadmap and how you can improve your current feature set.
Make website changes that you know your users will like and convert on.
Campaign tracking
Acquisition channels
Goals help you track all the changes you have made on your website and how that impacts your conversion and revenue.
You can compare how users are interacting before and after your changes along with seeing how engagmenet improves over the course of removing user frustrations and blockers.
You can even export these results and share it with your team to show all the improvements you have made & how revenue has grown.
Goals
Visitor logs
Session recordings & Heatmaps
