user testing

  A customer persona is a fictional representation of your ideal customer. It can be based on an actual person or it...

UX–or user experience–research is a method employed to learn more about the needs, expectations, and purchase habits of the target audience...

User testing lets you see your website through the eyes of your user.

Let's get into the basics of usability testing your UX/UI.

  It’s common for professional strategists, product managers, and marketers to gather feedback from potential customers. For instance, when you...