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ux research guide

What is behavioral analytics? A comprehensive guide

Behavioral analytics enable you to keep your finger on the pulse of what customers are doing and what they want to do. With these kinds of insights, you can create the best possible products to anticipate and meet their needs.

UX research & prototype usability testing: All you need to know

UX–or user experience–research is a method employed to learn more about the needs, expectations, and purchase habits of the target audience...

Getting started with UX research

Starting off with UX research can feel like an arduous undertaking – especially if you’re brand new to it. The...