Focus Group Discussion: For Usability and UX Testing
Sanjida Satter
When you want to know what real people think about your product, design, or idea, nothing beats a good conversation. That’s what a focus group discussion is at its core:…
Benefits of Focus Groups: Benefits for Usability Testing Strategy
The focus group is one of your most powerful tools when usability testing. Whether you’re doing qualitative research or improving a product or service, focus groups give you rich qualitative…
Disadvantages of Face-to-Face Interviews in Research
Face-to-face interviews have been a staple of qualitative research for years, especially when exploring human behaviour, motivations, and decision-making. They have many advantages, such as body language, facial expressions, and…
Virtual vs. In-Person Interviews: Difference & When to Use
One big decision stands out for both companies and candidates: “Should the interview happen online or in person?” With remote work becoming more common and digital tools improving, the online…
Two-Way Focus Group: Why It Matters in UX Research
User feedback is important for usability testing, but traditional methods like surveys or one-on-one interviews sometimes fail. The more variety you bring to your research methods, the more meaningful and…
Unmoderated Focus Groups: When and How to Use Them
Unmoderated focus groups are changing the way businesses conduct UX research. Rather than setting up a traditional meeting with a moderator present, these sessions happen remotely, giving participants the freedom…
Coded UI Interview Questions: What to Expect & How to Prepare
UI development is more than just creating beautiful interfaces. It’s about designing a consistent and cohesive user experience that works seamlessly across devices, screen sizes, and web browsers. Whether you're…
Types of Focus Groups for Better Usability Testing
Focus group research is one of the most effective qualitative methods for gathering in-depth feedback. Whether you're in market research, UX, healthcare, or applied research, focus groups can uncover key…
Common UX Whiteboard Challenge Scenarios for UX Designers
When you're deep into the interview process for a UX design job, there’s a good chance you’ll be asked to do a UX whiteboard challenge. It sounds simple: a marker,…
How to Moderate a Focus Group Successfully for UX
Running a focus group sounds simple enough: bring people together, ask some questions, and listen. But anyone who’s tried it knows there’s much more to it. A great session doesn’t…
