a/b Archives - Trymata

a/b

What is A/B testing?

A close look at what A/B testing is and how to implement it, as well as its benefits.

A/B testing vs usability testing: Which, when, why, and how?

  In a competitive digital market, it can be challenging to provide your customer with what they need. This affects...

All you need to know about moderated testing

An overview of moderated testing - what it is, why it's a good option for user testing, and methods.

How to A/B test websites

In this technology-driven era, online and digital marketing is focusing on A/B testing for both websites and mobile apps. It’s...

How to A/B test mobile apps

  With advancements in technology and the introduction of thousands of apps, you need to know about A/B testing for mobile...