Switching away from Google Analytics 4
Tim RotoloGoogle Analytics 4 is coming, despite its major shortcomings & massive unpopularity. Here's how our team switched away from GA4 by building the replacement we wanted for ourselves.
Using AI to analyze how your users think & feel
Shruti GoliAI-powered user testing can open doors to more thorough, more effective, and more reliable UX research findings, helping companies evaluate user experience issues, digital product performance, and other key user…
What to expect about Google Analytics 4: For non-expert GA users
An overview of what you can expect from the transition from UA to Google Analytics 4, if you're not a GA expert.
Finding the value in your old UX research data
Ritvij GautamToo often, UX research data ends up shelved and never used again after the initial project & presentation. How can we get more from our data?
The 9 best UX & product quotes from Trymata’s new podcast
Read the most impactful quotes about UX & product from the first 6 episodes of Trymata's new tech podcast, "Re:Design/Growth."
How to use ChatGPT to write your usability test script
Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get…
TryMyUI has rebranded to Trymata!
We're proud to announce that TryMyUI has rebranded to Trymata! Under our new name, we're expanding our product offerings – and our vision for the future – to become a…
Why invest in a digital experience platform for your e-commerce business
Darienne JordanIf an e-commerce business wants to deliver a personalized customer experience, it should be looking forward to investing in digital experience platforms. This article is all you need to know…
What are the Gestalt Principles, and why are they important for UX?
FrescoIt is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most…
What are digital experience platforms?
In a technology-centric society, we are seeing more and more business sectors move to a digital space. Apps and websites that accomplish the same thing as and eventually replace brick…