customer Archives - Trymata

customer

UX researcher vs UX designer: Same or different?

  Many businesses do not have different experts for UX research and UX design. In a small business, a single...

User interface (UI) vs customer experience (CX) design

What is the difference between UI and CX? Check out this breakdown of user interface and customer experience, as well as the differences between them.

Customer personas: A complete overview

  A customer persona is a fictional representation of your ideal customer. It can be based on an actual person or it...