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research

How and why to user test your GUI

    When you want to create a reliable and robust mobile application or website, it’s important to enhance the...

User testing surveys

  It’s common for professional strategists, product managers, and marketers to gather feedback from potential customers. For instance, when you...

Defining your user research plan: A step-by-step guide

What is the first thing you do when designing a product? You talk to your users. User research should be an...

Consumer insights and UX

Ecommerce & retail websites and apps are constantly slammed by an influx of visitors curious why this particular product is...

User testing new products

  It can be expensive to research new products, but only if you fail to follow the right techniques. You...