The five-second test (clueapp, fivesecondtest) is a very simple method for capturing a user’s first impressions about the website. We did a few experiments with this test on various websites (some ours, some not). In our experiments, five seconds was really not much time to register a value proposition – it was just enough for the brain to register images and perhaps a headline or two. It seems that if you want to know if the user gets the gist of the value proposition, he needs a bit more time.
Last week we rolled out a similar feature on TryMyUI. When commissioning a use test, you can specify if you want to include an impression test. If you check yes, then we precede the actual test with a short test, in which the user is shown the website for about 10 seconds (it’s rough because it may take the website a second or two to load), and then we ask them three basic questions:
- What is the website about?
- What services are offered and for whom?
- What is the feel of this site? (e.g. professional, fun, small-company, corporate?)
Basically, with the impression test you get a quick review of the user’s impressions of the landing page. It doesn’t cost any more – try it out and give us your feedback. What would make this more useful?