Understanding the difference between user research & user testing
Tim RotoloWhat's the difference between user testing and user research? User testing is just one part of the broader set of strategies and approaches termed "user research" – learn how they…
Finding the value in your old UX research data
Ritvij GautamToo often, UX research data ends up shelved and never used again after the initial project & presentation. How can we get more from our data?
What are the Gestalt Principles, and why are they important for UX?
FrescoIt is critical to understand the fundamentals of design in order to meeting the customer's needs and create an efficient user interface. The Gestalt Principles are some of the most…
How product analytics and usability testing go hand-in-hand
Darienne JordanBetter usability and digital experience create better products. How exactly does usability testing go hand in hand with product analytics? Usability is something like your cell phone. If your cell…
Digital customer experience: Digital experience and customer experience combined
Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these…
What is digital experience?
As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. This interaction can be between B2B and B2C by…
8 key components of excellent customer experience
Nowadays, it’s not difficult for people to distinguish between good and bad customer service. Do you know providing an excellent customer experience is an art, and learning that art isn’t…
10 must-have WooCommerce plugins to improve customer experience
Juliette AndersonIn a nutshell, customer experience, or CX, is your customer’s perception of their experience with your brand. It focuses on your relationship with your customers. It also includes every interaction…
Digital experience vs. user experience
So, digital experience and user experience are trending buzzwords right now. But what does it mean? And how can it benefit you? In this article, we are going to explore…
It’s just not working: How to break up with bad UX design
Luke SmithOurs truly is the great age of technology, and that means that your work in the IT field isn’t just in demand, it’s always engaging. Whether you’re a programmer, a…