What is Generative Research? Definition, Methods and Examples
TrymataWhat is Generative Research? Generative research is defined as a type of exploratory research that aims to generate new solutions, ideas and concepts on a given topic or problem area.…
What is UX Strategy? Definition, Examples and Best Practices
User experience (UX) strategy is defined as a comprehensive plan that outlines a product or service’s cohesive user experience across all touchpoints and interactions. It involves a deep understanding of…
What is Concept Testing? Definition, Process and Examples
What is Concept Testing? Concept testing is defined as a process in product development and marketing that involves evaluating a concept or idea before it is brought to market. The…
What is Proof Of Concept Testing (POC)? Definition, Process and Examples
What is Proof Of Concept Testing (POC)? Proof of concept (POC) testing is defined as the preliminary stage in the development process of a product or service that aims to…