How usability keeps your customers coming back
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In simple words, usability represents the quality of a product and how easily and safely a customer can use it. In simple words, usability represents the quality of…
What is user research and why it is so important
What is the first thing that pops into your head, when you read the word 'User research'? In simple terms, it's the research conducted to deduce the behavior, needs,…
User testing value
You just cannot put a price on usability testing. Although many usability testing methods or services can be costly and time-consuming, the result is always beneficial. Usability testing can show you the…
UX design and digital experience
For any digital brand or company to thrive, it must offer exceptional customer experience and a site design that caters to all the needs of the customer. Developing a website with…
A/B testing vs usability testing: Which, when, why, and how?
In a competitive digital market, it can be challenging to provide your customer with what they need. This affects your user engagement and decreases your sales. However, you can…
What is user acceptance testing (UAT)?
User Acceptance Testing, or UAT, is a critical phase in the software development life cycle that ensures a product meets the needs and expectations of its intended users. During the…
UI vs UX: A detailed comparison with analogies
User Interface (UI) and User Experience (UX) are two terms that you will hear often in the world of design. But, what do they mean? UI refers to how…
User interface (UI) vs customer experience (CX) design
What is the difference between UI and CX? Check out this breakdown of user interface and customer experience, as well as the differences between them.
What is digital experience intelligence?
Introduction Digital experience is defined as the experience of users that visit your website or digital space. It is based on the accessibility of the website. An easy-to-use website will provide a good…
Customer experience and digital experience
Before reading ahead, think for a moment about a shopping day that you loved or a store you always make sure to go and visit. Now think about why you…