Choosing an A/B testing method
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How should you decide on one of the A/B testing methods described above? Which one is the best fit for your research project? Sign up for our FREE…
The ideal prototype usability testing sample size
Usability testing sample size is defined as the number of users that sit together to test your website or app. While there are no specific figures that are known to be the…
How to A/B test mobile apps
With advancements in technology and the introduction of thousands of apps, you need to know about A/B testing for mobile apps (as well as websites). Given the increase of mobile…
How to A/B test websites
In this technology-driven era, online and digital marketing is focusing on A/B testing for both websites and mobile apps. It’s a method for presenting two versions of the same webpage…
Competitive testing: How and why
There are many good reasons to do competitive user testing, such as finding areas that are frustrating your users, failing to convert, or just areas that could use some general improvement.…
Prototyping and early stage testing
Introduction Using a website or app with a good user experience feels very easy but making one is not. Repeated usability testing is conducted to ensure that the user experience is flawless. Bugs and…
UX research questions and best practices
What are the best questions to ask users during a UX research study? Learn more about how to optimize your UX research questions.
Leveraging customer feedback as UX research
Customer feedback is a crucial aspect of any business, but unfortunately, it’s often overlooked. Companies can easily stray away from aligning the product features with customers’ needs and wants…
User testing for small business
Small businesses can benefit greatly from user testing. If you have started a small business around a user interface, then you have to make sure that your product is user…
How to perform user testing on a budget
Regular user testing is the number one method to greatly enhancing the user experience of your digital product. With proper user experience, you can optimize your interface and make…