How confident are you that your product truly meets the needs of your market?
Achieving the right product-market fit is crucial to the success of any team. But it’s not an easy endeavor, and the way there can be filled with risks and pitfalls.
Longtime UX experts Sat Virk, PhD, and Bernadette Bohan, MeD, have spent years in high-placed product roles at Meta, Google, AWS, Microsoft, and more – as well as numerous startups.
Drawing on this breadth of experience as well as advanced degrees in psychology and education, they have developed a teachable, repeatable approach to validating your product direction and de-risking launches.
On December 10, they’ll be sharing their methods in a free virtual seminar hosted by Trymata co-founder Tim Rotolo and head of customer success Aaron Esau.
What to know…
- When: Wednesday, December 10 at 11am Eastern Time / 8am Pacific Time (US)
- Where: Zoom – sign up to get the link!
- How to sign up: app.trymata.com/events/product-market-fit
What you’ll learn…
This 60-minute free event is for Product, UX, Design, Engineering, and Research leaders to learn a simple, repeatable method for validating product direction and iterating with clarity.
We’ll be covering how to…
- Conduct competitive analysis that reveals clear market opportunities
- Test concepts & designs efficiently to de-risk full launches in iterative processes
- Assess your marketing & monetization strategies authentically and early
- Spot the “green flags” in user behavior that predict product success
- Launch products with bulletproof confidence
Click here to register for the Dec 10 seminar >
More about our speakers
Sat Virk has a PhD in Educational Psychology from Teachers College Columbia and a Post Doc in Educational Gaming from Vanderbilt University. He has undergraduate degrees in cognitive science and neurobiology, and a corporate and patent law degree as well.
He has worked as both a designer and researcher for top companies such as Meta and AWS, and as a lead researcher in complex domains such as Generative AI, Virtual and Augmented Reality, and at successful startups like Earnin, Feedzai, and Interactable.
Design-wise, Sat specializes in taking highly complex information involving multiple related representations (graphs, visuals, numeric tables) and finding ways to consolidate and visualize it seamlessly using interactive apps and virtual simulations. Research-wise, he excels at both foundational qualitative research and usability and matching them with analytics and quantitative surveys.
He has successfully pioneered AI UX, and created qualitative and quantitative research methods courses at top companies like Amazon. He excels at teaching things in an easy way that gets at how to apply research methods in the most practical, time-saving, and highest-impact way possible.
Bernadette Bohan has over a decade of experience in UX research, strategy, and AI-integrated product development. With a master’s in education and a background spanning roles at top global companies including Google, Microsoft, Deloitte, and more, she specializes in making complex systems usable, accessible, scalable, and impactful.
Bernadette is an expert UX and AI strategist and led qualitative and quantitative research initiatives across technical domains, including developer tools, various tech platforms, voice AI, and mobile apps. She is known for building high-functioning cross-functional teams, championing inclusive design practices, and translating behavioral insights into product decisions that drive adoption and retention.
A passionate educator at heart, Bernadette combines her training in educational psychology with hands-on experience to guide teams in using AI-enhanced tools for fast, rigorous research. She helps startups scale research operations, improve usability for technical users, and integrate human-centered methods into fast-paced product cycles.
More about our hosts
Tim Rotolo is the co-founder of Trymata (launched in 2015 as TryMyUI). Though he has worn many different hats in his decade of leadership at the company, Tim’s primary focus has been on the product, which he has grown into a comprehensive, multi-method UX research tool that combines a robust mix of qualitative and quantitative data collection & analysis tools.
Trymata has been a leader in the user testing space since early in its history, pioneering solutions like all-native mobile UX testing, voting-based survey models like the UX Crowd, seamlessly integrated qual/quant datasets, and more.
After years of offering remote moderated and unmoderated user testing, Trymata’s product is now expanding into other synchronous UX research methods like in-depth interviews and virtual focus groups, while continuing to strengthen existing solutions with AI and other new capabilities.
Aaron Esau is the head of customer success at Trymata, and has spent years working alongside the UX teams of companies large and small to ensure their research is successful and impactful. He is adept at research strategy and study design, specializing in creative solutions for planning unique research projects in a way that achieves customer goals while balancing technical, practical, and budget constraints.
