Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Businesses are focusing more than ever on providing seamless, efficient, and enjoyable experiences through their mobile applications. However, ensuring that a mobile app works efficiently, securely, and as intended across…
The Minimum Viable Product (MVP) is fundamental in product development and business strategy. Coined by Eric Ries in his book The Lean Startup, the MVP approach enables teams to validate…
Usability testing is a critical component of the product design process, ensuring that the end product is functional and user-friendly. A key tool used during usability testing is the low-fidelity…
Lean UX has emerged as an approach that prioritizes collaboration, rapid iteration, and continuous user feedback. Drawing inspiration from lean manufacturing and the lean startup methodology, Lean UX focuses on…
Iterative design is a cyclical process of creating products, particularly in software and user experience (UX) design. It revolves around repeated testing, evaluation, and refinement of a product or interface,…
Usability testing is a critical process for evaluating a product's effectiveness, efficiency, and satisfaction, especially in the world of software, websites, and applications. While many aspects of usability testing focus…
In usability testing, researchers and designers work to understand how users interact with a product and identify usability issues that need improvement. However, confirmation bias is one of the most…
Heuristic review evaluation is a cost-effective usability inspection method where experts assess a product, such as a website or software interface, against established usability principles known as heuristics. Unlike traditional…
In the world of UX design and usability testing, expert review is vital in enhancing product quality and user satisfaction. Unlike user testing, which directly involves end-users, expert reviews are…
Personalization has become a cornerstone of digital marketing and customer experience strategies. Digital personalization involves using customer data to deliver tailored experiences that align with customer expectations. From personalized content…
Sanjida Satter
