A Guide to the System Usability Scale (SUS) and Its Scores
Sanjida Satter
User experience (UX) is crucial to a product’s success. Whether it's a software application, a website, or a physical device, usability is key in ensuring that users can interact with…
What Is Usability Metrics, Types Best Practices & More
Trymata
In product design and development, usability metrics are vital in assessing how effectively users interact with a system or product. These metrics offer quantitative insights into various aspects of user…
Jobs to be Done (JTBD): Definition, Framework & Applications
Understanding customer needs has never been more crucial. Traditional approaches that rely on demographics and surface-level product features often need help to grasp what drives customer decisions. This is where…
Time on Task: A Key Metric for Enhancing Productivity and UX
Understanding how users interact with systems and how efficiently they complete tasks is crucial for optimizing user experience and productivity. One key metric that provides valuable insights into these interactions…
Levels of Success: What It Is, Factors, Components & More
Anas Al Masud
Success is a multifaceted concept that often means different things to different people. Understanding "Levels of Success" in usability testing is important for evaluating how well users interact with a…
Single Ease Question (SEQ): Definition, Characteristics, and How to Use It
Aldrin Velazquez
Complex methodologies like usability testing can be intricate and involve a multitude of other methods and tools to be effectively carried out. In this article, we want to talk to…
What is Persona Mapping? Definition, Process and Examples
What is Persona Mapping? Persona mapping is defined as a strategic process used to create detailed representations of target audience segments. It is widely used in marketing, user experience (UX)…
What is Content Experience? Definition, Examples and Best Practices
What is Content Experience? Content experience is defined as the overall experience a user has when engaging with content on a digital platform. This encompasses not just the content itself,…
What is Explanatory Research? Definition, Method and Examples
What is Explanatory Research? Explanatory research is defined as a type of research designed to explain the reasons behind a phenomenon or the relationships between variables. Unlike exploratory research, which…
What is Exploratory Research? Definition, Method and Examples
What is Exploratory Research? Exploratory research is defined as methodological approach used to investigate a problem or issue when there is limited or no previous research available. Its primary purpose…
