Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
What is Accessibility Testing? Accessibility testing is defined as a type of software testing that ensures applications are usable by people with disabilities such as visual, auditory, motor, and cognitive…
What is Functional Testing? Functional testing is defined as a type of software testing that is conducted to validate whether a software functions as intended. The purpose of functional testing…
What is Exploratory Testing? Exploratory testing is defined as an approach to software testing that emphasizes the tester's autonomy, creativity, and investigative skills. Unlike traditional scripted testing, where testers follow…
What is Card Sorting? Card sorting is defined as a user-centered design method used to help structure information, improve navigation, and enhance the overall usability of a website or application.…
What is Tree Testing? Tree testing is defined as a usability testing technique used to evaluate the findability of topics within a website or application’s information architecture. This method helps…
What is User Interface (UI) Testing? User interface (UI) testing is defined as a critical phase in software development aimed at evaluating the usability and functionality of a software application's…
What is User Satisfaction? User satisfaction is defined as a measure of how content or fulfilled users are with a product, service, or experience. It reflects the extent to which…
What is Market Testing? Market testing is defined as a strategic process used by businesses to assess the viability and potential success of a product or service in the marketplace…
What is User Engagement? User engagement is defined as the level of interaction, involvement, and connection that users have with a product, service, or platform. It encompasses various actions and…
What is Product Testing? Product testing is defined as the process of examination and assessment of a product to ensure it meets predetermined criteria for quality, safety, reliability, and performance…
Trymata
