How to Moderate a Focus Group Successfully for UX
Sanjida Satter
Running a focus group sounds simple enough: bring people together, ask some questions, and listen. But anyone who’s tried it knows there’s much more to it. A great session doesn’t…
Panel Interview Questions: Questions, Tips, and Answers
If you’ve been told your next interview will be with a group of people, you're not alone. Panel interviews feel more intimidating than one-on-one conversations. But they’re increasingly common in…
UX Interview Questions: What to Expect and How to Prepare
The UX interview can be a big hurdle if you're stepping into UX design or looking to switch roles within the industry. But the truth is, it's not just about…
Crowdsourced qualitative UX insights at your fingertips! UX Crowd is back
Tim Rotolo
What’s the most difficult thing about doing usability testing? For many, it’s finding the time to analyze the results. Video data is time-consuming to watch and analyze, and scaling up…
Online Interview: Preparation, Benefits, Example & Insights
Online interviews have quickly become a staple in both hiring and research. Whether you're a hiring manager looking to assess a prospective employee or a UX researcher gathering insights, the…
Focus Group: Types, Tips, How & When to Use it for UX
How do brands know what people think about their products, or how do tech teams decide which app features matter most? The answer often starts with a focus group, a…
Focus Group on Zoom: Remote Testing for Better UX Sessions
Magic happens when people unite, share their opinions, and collectively improve something. Focus groups have always been about conversation, feedback, and real human connection. But in today’s world, “the room”…
Focus Group vs Workshop: Which One Fits Your Needs?
Businesses and organizations often choose between focus groups and workshops when conducting research or gathering insights. While both methods involve group participation, they serve different purposes and yield distinct outcomes. …
Focus Group Interview Questions: What to Ask & Why It Matters
Focus groups are one of the most effective ways to gain insights from diverse participants. Whether you’re conducting market research, refining a product, or testing a marketing strategy, focus group…
Focus Group vs In-Depth Interview: Which One to Use?
When conducting qualitative research, choosing the right data collection method is crucial. Two popular research methods are focus groups and in-depth interviews (IDIs). Both offer valuable insights, but they are…
