Focus Group: Types, Tips, How & When to Use it for UX
Sanjida Satter
How do brands know what people think about their products, or how do tech teams decide which app features matter most? The answer often starts with a focus group, a…
Focus Group on Zoom: Remote Testing for Better UX Sessions
Magic happens when people unite, share their opinions, and collectively improve something. Focus groups have always been about conversation, feedback, and real human connection. But in today’s world, “the room”…
Focus Group vs Workshop: Which One Fits Your Needs?
Businesses and organizations often choose between focus groups and workshops when conducting research or gathering insights. While both methods involve group participation, they serve different purposes and yield distinct outcomes. …
Focus Group Interview Questions: What to Ask & Why It Matters
Focus groups are one of the most effective ways to gain insights from diverse participants. Whether you’re conducting market research, refining a product, or testing a marketing strategy, focus group…
Focus Group vs In-Depth Interview: Which One to Use?
When conducting qualitative research, choosing the right data collection method is crucial. Two popular research methods are focus groups and in-depth interviews (IDIs). Both offer valuable insights, but they are…
Remote Focus Group: How They Work & Why They Matter
A remote focus group is changing the way businesses get consumer insights. Instead of meeting in person, participants join from home using video conferencing and chat platforms. This saves time…
Survey vs Focus Group: Pros, Cons, and Key Differences
When conducting market research, choosing the right method is crucial for gathering accurate data and valuable insights. Surveys and focus groups are two popular approaches, each offering distinct benefits. While…
Focus Group Recruitment: Strategies & Best Practices
Recruiting the right participants for a focus group is essential for meaningful research outcomes. Whether businesses seek insights from consumers, industry experts, or niche demographic groups, effective focus group recruitment…
Feature update: Sprint view for all of your user test data!
Tim Rotolo
Did you know that Trymata automatically segments your user test data into sprints? Our UX Sprint view isn’t a new feature (we’ve been doing that for a while) – but…
Focus Group vs Interview: Pros, Cons, & When to Use Each
Choosing the right data collection method is crucial when conducting qualitative research. Researchers often debate whether to use focus groups or interviews, as both methods provide meaningful data but serve…
