You just cannot put a price on usability testing. Although many usability testing methods or services can be costly and time-consuming, the result is always beneficial. Usability testing can show you the flaws in your product. Along with that, it can inform you about the crucial changes that you need to make.
You need to keep in mind that you are creating a product for the users. The more widespread, diverse, and user-friendly your product is, the more people will tend to use it. This means that you need to make it accessible for a wider audience. This involves people from all facets of life and not only the tech-savvy individuals.
Usability testing helps you refine and recondition your product so that it not only attracts the users but also keeps them engaged in your product.
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Making products usable
UX designers play a crucial role in making your product usable. A product’s usability depends on various factors including accessibility, understandability, navigation, text, color, customer service, and so on. Testing can help make the discrepancies in some of these factors evident, this explains the increasing usability testing value. Some factors are more important than others and involve the use of usability testing.
Accessibility
A usable product is incredible and increases the value of your product, and the designers determine certain factors that make the product more user-friendly. The first factor is accessibility; a user-interface needs to be accessible to be marketable. Without good accessibility, your product is less likely to reach out to a wider audience. One way of doing that is shortening the steps it takes to get to your product online.
For example, one should not have to click multiple links just to download your application.
Language
Another way of making your product usable is by language. Technically advanced lingo is likely to befuddle most people that come across your interface, whether a website or an application. Therefore, designers need to make sure that your product constitutes easy terminologies that users easily understand. This is where you start to notice the usability testing value; testing helps identify all the confusing and misdirecting features of your products.
Designers use usability testing as a strong tool in their arsenal when identifying changes.
Navigation
Navigation refers to how easily the users interpret the instructions of your product. A usable product is very easy and simple to understand. Therefore, a usability test can reveal how well the users can follow along with the instructions of your product without being stuck. Without testing, you can never truly find out about the navigation of your product.
Hence, the usability testing value is fundamental to the UX designing process and you should not take it for granted.
Conclusion
It is undeniable that the UX designers understand the usability testing value more than others. However, this article attempted to explain its importance and necessity of user testing (what about A/B testing?). This ultimately puts usability testing tools and platforms on the pedestal and promises a future with better and user-friendly product interfaces.
