Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
The focus group is one of your most powerful tools when usability testing. Whether you’re doing qualitative research or improving a product or service, focus groups give you rich qualitative…
If you’re serious about UX, you’re probably running regular usability tests – and over time, that means a lot of data piling up in your Trymata account. Some of those…
Face-to-face interviews have been a staple of qualitative research for years, especially when exploring human behaviour, motivations, and decision-making. They have many advantages, such as body language, facial expressions, and…
One big decision stands out for both companies and candidates: “Should the interview happen online or in person?” With remote work becoming more common and digital tools improving, the online…
User feedback is important for usability testing, but traditional methods like surveys or one-on-one interviews sometimes fail. The more variety you bring to your research methods, the more meaningful and…
Unmoderated focus groups are changing the way businesses conduct UX research. Rather than setting up a traditional meeting with a moderator present, these sessions happen remotely, giving participants the freedom…
UI development is more than just creating beautiful interfaces. It’s about designing a consistent and cohesive user experience that works seamlessly across devices, screen sizes, and web browsers. Whether you're…
Focus group research is one of the most effective qualitative methods for gathering in-depth feedback. Whether you're in market research, UX, healthcare, or applied research, focus groups can uncover key…
When you're deep into the interview process for a UX design job, there’s a good chance you’ll be asked to do a UX whiteboard challenge. It sounds simple: a marker,…
Running a focus group sounds simple enough: bring people together, ask some questions, and listen. But anyone who’s tried it knows there’s much more to it. A great session doesn’t…
Sanjida Satter
Tim Rotolo
