Thoughts on creating better digital experiences
In a nutshell, customer experience, or CX, is your customer’s perception of their experience with your brand. It focuses on your relationship with your customers. It also includes every interaction you have with them, no matter how brief, even if it didn’t lead to a purchase. How customers view your brand impacts your bottom line and revenue in the long run. So, how do you improve customer experience?
So, digital experience and user experience are trending buzzwords right now. But what does it mean? And how can it benefit you? In this article, we are going to explore what user experience and digital experience are, and what the difference between them is.
If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX.
Ours truly is the great age of technology, and that means that your work in the IT field isn’t just in demand, it’s always engaging. Whether you’re a programmer, a software engineer, a designer, or a product manager, every day brings new challenges and new opportunities to innovate, learn, and expand your skills.
User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.
Have you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes through usability testing before a launch. What is an appropriate usability testing sample size?
Just because you’re a good designer doesn’t mean that you don’t need to be aware of the latest technologies and methodologies. In fact, a UX designer can improve professional skills by constant learning. Along with other sciences, designers must learn and study information architecture. IA can help them with their workflow. Some companies and designers believe that information architecture is the foundation of efficient UI and UX design. What are your thoughts about it?
Many companies are still not aware of the benefits of integrating accessibility into the design and UX research process. Therefore, they’re missing the immense real-world impacts of it. Prioritizing accessibility can ensure that users of all abilities enjoy our digital products. Therefore, it’s essential to understand the importance of prioritizing accessibility in UX design.
As you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently, we hope to compare and contrast usability testing results with social media poll results and gain insights about why people prefer one app over the other. With this current round, we focused on rideshare apps. So without further ado, let’s dive into UX Wars: Lyft vs. Uber!
As we’re sure you’ve seen, we recently acquired Stitchology.ai, a robust session recording and web analytics tool that blows Hotjar and Google Analytics out of the water. Now, we’ve made the integrated product available through our TryMyUI platform. But how does it work? How do you get started with the tool? Well, this article will answer your questions. Keep reading to learn how to get Analytics in Stitchology today.
We’re excited to announce that TryMyUI has rebranded: Introducing Trymata, the complete digital experience insights platform!
