Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Health and Well-being: Question: How do individuals with chronic illnesses perceive and manage their overall well-being? Context: This question aims to explore the subjective experiences of individuals living with chronic…
Qualitative Data Vs Quantitative Data: Key Differences Understanding the key differences between qualitative data and quantitative data is essential for researchers to choose the most appropriate approach based on their…
What is Qualitative Data Analysis? Qualitative data analysis is defined as a systematic process used to interpret and make sense of non-numerical data, focusing on the exploration of meanings, patterns,…
What is Qualitative Data? Qualitative data is defined as a type of data that is non-numerical in nature and often consists of descriptive, subjective, and context-rich details. This form of…
What is Sampling in Qualitative Research? Sampling in qualitative research is defined as an initial stage process involving the deliberate selection of individuals or cases from a broader population to…
Qualitative Research Vs Quantitative Research: Key Differences Qualitative and quantitative research are two distinct approaches to research, each with its own set of characteristics and methods. Here are detailed points…
What are Qualitative Research Methods? Qualitative research methods are defined as a set of investigative techniques used to explore and understand the depth and complexity of any phenomenon. Unlike quantitative…
What is Qualitative Research? Qualitative research is defined as a research method used to understand qualitative aspects of consumer or human behaviour and expectations, through open ended questions and answers. …
What is End User Optimization? End user optimization is defined as the process of tailoring digital products or services to better suit the specific needs of the end user…
What is End User Testing? End user testing is defined as a user testing process in the final phases of software development life cycle, where a system or application is…
Trymata
