User personas: what are they and why are they important for UX?
Fresco
One of the most essential parts of product design is understanding the customer. Understanding who you're designing a product for and how it will meet their needs is crucial to…
Moving from academic to user experience research
Niraj Rajput
User experience research is very important in today's startup world. However, switching from academic to user experience research can be quite a task. In this blog, we will help you…
How to prepare your UX portfolio: importance and format
Cherryl Pereira
There is no doubt that UX portfolios equip designers with a platform where they can show their design work and design thinking towards product excellence. However, whether designers will be…
Widespread mistakes in personas: how to fix them
Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your…
Developing the same product for two separate personas
This blog post will discuss the best way to develop a product for two separate personas. We'll talk about how to provide value and meet their needs so they both feel…
Designing personas using data from Google Analytics
Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you…
Everything you need to know about creating efficient user personas
The user persona is a fictitious character that represents your ideal customer. They may assist you in a deeper understanding of the demands and motivations of individuals. The consumers who use your…
Customer personas: A complete overview
Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the…
How online whiteboards help facilitate qualitative and quantitative research
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of…
Optimize your A/B test results with qualitative data
Image Source The following is a guest post by Niraj Rajput, cofounder and Head of Engineering at Chisel Labs A/B testing is a great way to test new ideas and…
