DXR + ROXI: See the whole elephant
The current problem in the digital space is the fact that there are many different tools available, and each one solves a different problem. This means that people trying to understand their site or app’s digital experience are only getting part of the story or a portion of the data.
It’s like the parable of the six blind men trying to feel and describe an elephant. Each one felt a different part. Therefore, they each had a different idea of what an elephant is like. While none of them were completely wrong, none of them were completely right either.
In the digital world, most tools approach experience from a similar perspective. They are focused on one area and providing information about that one aspect of experience. However, while the information they are providing isn’t completely wrong, it doesn’t show the whole picture.
Up until now, UX researchers have had to look at multiple tools in order to get a more complete picture of their user experience, customer experience, and digital experience. That means more time, energy, and money invested, and even then, it’s likely that some data is missing. This is what TryMyUI and Stitchology are aiming to resolve together.
With a digital experience revenue and return on experience investment platform, users will be able to see the whole elephant, as it were.
Digital experience – What is it?
Digital experience is a fairly new concept that is taking off in the tech space. Similar to customer experience, it focuses on the interactions users have with your brand or business. However, it only focuses on the interactions that occur through digital means or in a digital space.
Some examples of this are:
- Chatbots
- E-newsletters
- Form submissions
- Button clicks
- Navigation & scrolling
While this is not an exhaustive list of digital interactions, these do tend to make up the core of those kinds of experiences.
Digital experience revenue
When it comes to digital experience revenue, or DXR, this new term highlights the money gained or lost from a website or mobile app’s digital experience. The fact of the matter is that flaws in your digital experience will lead to a loss in revenue. On the flip side, a positive digital experience lends itself to revenue growth.
TryMyUI and Stitchology seek to provide customers with a clear view of their digital experience from top to bottom, so as to increase their business’ revenue stream.
ROXI
One of the key factors every business should be measuring is the return on the investment of their website or app’s experience. This could be user experience, customer experience, or digital experience. Naturally, the focus on digital experience is more holistic and highlights more information that can be useful to the business as a whole.
The point is to be able to measure your UX outcomes with actionable goals. This will ultimately lead to higher revenue generation for your business.
How TryMyUI and Stitchology are revolutionizing DXR & ROXI
While DXR and ROXI are new terms, we believe that the more we talk about it the bigger it will become. It is our aim to leverage both tools to become the premier platform to offer an end-to-end view of the customer’s journey, closing the loop on UX research data and helping users to see the whole elephant. By providing our customers with both the WHERE and WHY of their website’s experience, they can easily see the points of frustration in their UX and conduct testing to find out why those pain points exist.
Once they are able to see clearly what the choke point on their website is and what is causing it, they can pass the qualitative and quantitative data on to the UX design team. From there, UX designers can implement actionable change based on real and accurate data from users that represent your business’ target customer.
By being the only tool that provides a comprehensive look at users’ holistic experience with your website or app, we are positioning ourselves as the leader in product-led growth and revenue generation for your business.
TryMyUI + Stitchology: How does it work?
The goal of these two tools is to leverage the data from one to point to answers for the other. With Stitchology, our customers can pinpoint the problems users are having on their site. They can take those problems and conduct usability testing on them with TryMyUI and get solid answers on why those problems exist. From there, the UX design team can make decisions that are based on real data and feedback on specific issues with your UX and UI.
By starting with data points and information from Stitchology, our customer base can immediately see the problems that users are having with their site. They are able to look at heat maps, session recordings, and visitor behavior to assess what pain points users are encountering while on the site. They are able to gather further data through goal tracking and page-based insights, which can show customers how and if leads are converting, as well as make sure the target demographic is being reached.
Once UX researchers have gathered adequate data points about problem areas on the site, they can move on to usability testing. Armed with specific information, they can write tasks that specifically target those pain points. This way, they get real time feedback from users about what exactly is going wrong with the experience. Once they have a clearer picture of what needs to be fixed, the UX design team can tag in and dedicate their energy and resources to the more specific challenges that the UX research team uncovered.
After UX designers have resolved the key issues, UX researchers can monitor the data points again through Stitchology to make sure the fixes worked. And the cycle continues.
No more blindly trying to test to resolve user experience issues. Get additional context for your data that solidifies design plans and changes to your user interface. See the results pay dividends. That’s what we call good ROXI!
Conclusion
While there’s nothing wrong with using multiple tools to assess your website or app’s usability and digital experience, there is certainly a potential for more blind spots in the data. Having a platform that shows you the whole picture closes the gap in UX research data and drives more revenue to your business. With the acquisition and merging of Stitchology with TryMyUI, we are effectively closing the loop and making sure you can see the entire elephant.
Want to learn more about Stitchology and how you can benefit from this new tool? Book a demo with us today! The new, fully integrated tool will launch on July 7th.
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