Darienne Jordan, Author at Trymata Blog

Darienne Jordan

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Collecting & analyzing digital experience data

Posted on August 15, 2022 by Darienne Jordan

As technology is evolving, customers’ expectations are also rising. A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7% more revenue than those not focusing much on CX. If we neglect these stats for a moment, every business owner understands that a good customer experience is essential for success. Now the question is how to improve customer experience? For that, you need to collect customer experience data. You might ask how to collect data? In this article, we’ll discuss how to collect and analyze digital experience data.

Why invest in a digital experience platform for your e-commerce business

Posted on August 12, 2022 by Darienne Jordan

If an e-commerce business wants to deliver a personalized customer experience, it should be looking forward to investing in digital experience platforms. This article is all you need to know about digital experience platforms and why you should invest in one.

How product analytics and usability testing go hand-in-hand

Posted on August 8, 2022 by Darienne Jordan

Better usability and digital experience create better products. How exactly does usability testing go hand in hand with product analytics? Usability is something like your cell phone. If your cell phone isn’t easy to use, you will change it and never look back at it again. So, an easy-to-use cell phone means that it is a good product and vice versa.This is a broad example, however. In this blog, we.. Read More

Digital customer experience: Digital experience and customer experience combined

Posted on August 5, 2022 by Darienne Jordan

Before discussing the differences between a digital experience (DX) and customer experience (CX), one thing should be clear: DX and CX are closely related. Therefore, most companies often use these terms interchangeably. Remember, the digital experience is the key component of the overall customer experience strategy. As well, there is the concept of digital customer experience.

What is digital experience?

Posted on August 3, 2022 by Darienne Jordan

As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. This interaction can be between B2B and B2C by using digital technologies. It allows companies and organizations to get rid of paper processes and create services that can be run through modern technologies and the internet. If we talk about digital experience design, it should be intelligent, omni-channel, personalized, and relevant. When you ask people to define the digital experience, you’ll get different answers, but all of them will be relevant.

8 key components of excellent customer experience

Posted on August 1, 2022 by Darienne Jordan

Nowadays, it’s not difficult for people to distinguish between good and bad customer service. Do you know providing an excellent customer experience is an art, and learning that art isn’t easy? Before going into the details of key components of excellent customer experience, it’s essential to know the difference between good and poor customer service.

Digital experience vs. user experience

Posted on July 27, 2022 by Darienne Jordan

So, digital experience and user experience are trending buzzwords right now. But what does it mean? And how can it benefit you? In this article, we are going to explore what user experience and digital experience are, and what the difference between them is.

Leveraging digital experience data to improve your UX

Posted on July 26, 2022 by Darienne Jordan

If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX.

Selecting an appropriate usability testing sample size

Posted on July 18, 2022 by Darienne Jordan

Have you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes through usability testing before a launch. What is an appropriate usability testing sample size?

How UX design and information architecture go hand-in-hand

Posted on July 7, 2022 by Darienne Jordan

Just because you’re a good designer doesn’t mean that you don’t need to be aware of the latest technologies and methodologies. In fact, a UX designer can improve professional skills by constant learning. Along with other sciences, designers must learn and study information architecture. IA can help them with their workflow. Some companies and designers believe that information architecture is the foundation of efficient UI and UX design. What are your thoughts about it?