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behavioral analytics

Customer analytics techniques for better digital experiences

The gap between yesterday’s and today’s audience is huge, and it mostly comes down to how much more today’s customers...

What is behavioral analytics? A comprehensive guide

Behavioral analytics enable you to keep your finger on the pulse of what customers are doing and what they want to do. With these kinds of insights, you can create the best possible products to anticipate and meet their needs.

User flows and funnels

What is your user journey? What is the procession of pathways that the typical or average user takes through your...

Frustration filters

In order to provide a successful and compelling digital experience for your visitors, it is critical to be able to...

Heatmaps

Heatmaps are a powerful way of visualizing how your users interact with a page. They offer more insights that are...