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customer experience

What is user experience?

It’s easy to overthink a term as widely thrown about as User Experience, or UX. But in fact, user experience...

Customer analytics techniques for better digital experiences

The gap between yesterday’s and today’s audience is huge, and it mostly comes down to how much more today’s customers...

What is customer experience design?

An in-depth look at customer experience design - what it is, why it's important, and how to effectively build it.

CX vs UX: What’s the difference?

Have you been under the impression that customer experience (CX) and user experience (UX) are one and the same? After...

What is behavioral analytics? A comprehensive guide

Behavioral analytics enable you to keep your finger on the pulse of what customers are doing and what they want to do. With these kinds of insights, you can create the best possible products to anticipate and meet their needs.