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product analytics

Goal tracking

Goal tracking can help you stay focused on your most important metrics. For example, imagine you want to understand more...

What is behavioral analytics? A comprehensive guide

Behavioral analytics enable you to keep your finger on the pulse of what customers are doing and what they want to do. With these kinds of insights, you can create the best possible products to anticipate and meet their needs.

User flows and funnels

What is your user journey? What is the procession of pathways that the typical or average user takes through your...

Heatmaps

Heatmaps are a powerful way of visualizing how your users interact with a page. They offer more insights that are...

Page-based insights

Page-based insights help you understand how users are interacting with specific pages on your website, and quickly identify insights that...