qualitative Archives - Trymata

qualitative

What user testing metrics should you be measuring?

A look at what user testing metrics you should be measuring for your website or mobile app.

Quantitative and qualitative testing

What is the difference between quantitative and qualitative testing, and why are both important in usability testing?

How to develop questions for qualitative user research

  When you interview your users for qualitative user research, you require a lot of effort and time. You should...

Qualitative interviews: Pitfalls to avoid

Qualitative interviews are a very useful UX research method, as they provide insights into what people think and feel about...