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What is design thinking?

  During the first five years of operation, about half of all small businesses fail. This statistic should not make you...

ROI of UX research

It’s important to conduct various activities and tasks to increase product or software usability. This involves following a proper product...

User testing new products

  It can be expensive to research new products, but only if you fail to follow the right techniques. You...

User testing checklist

  User testing, without a doubt, becomes even more effective when you plan thoughtfully. The concept of testing is gaining...

Measuring task success

How do you quantify the experience of users on your website or app? Beyond psychometrics like SUS, PSSUQ, ALFQ, or the SUPR-Q, the experience of a...