user research Archives - Trymata

user research

Customer analytics techniques for better digital experiences

The gap between yesterday’s and today’s audience is huge, and it mostly comes down to how much more today’s customers...

UI vs UX: A detailed comparison with analogies

  User Interface (UI) and User Experience (UX) are two terms that you will hear often in the world of...

What is user research and why it is so important

  What is the first thing that pops into your head, when you read the word ‘User research’? In simple...

Why user testing is a vital part of your marketing strategy

How do you make your product successful in the competitive markets of today? There are ample reasons that affect the...

A guide to generative UX research

  UX research plays a vital role in the overall product development and offers myriad competitive advantages to organizations. It begins...