user research Archives - Page 2 of 3 - Trymata

user research

Customer personas: A complete overview

  A customer persona is a fictional representation of your ideal customer. It can be based on an actual person or it...

What’s wrong with your UX and how to fix it

Why isn't your website or app achieving your goals? Find out what's wrong with your User Experience (UX) and how to fix it with Trymata.

How to make sure your design is effective through moderated testing?

  Moderated testing is an incredible method to enhance your website’s user experience. When your website doesn’t align with your...

Defining your user research plan: A step-by-step guide

What is the first thing you do when designing a product? You talk to your users. User research should be an...

How to optimize your marketing through UX research?

  As more and more businesses are going online, it’s crucial to improve marketing operations. To stay ahead in the...