Domino’s vs Pizza Hut: UX Wars
Tim RotoloLike everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino's and Pizza Hut…
The key to more usability testing success
For the time-pressed researcher: Do you run more user tests to get reliable statistics but more video than you could ever watch? Or do you stay small, comb through your…
The root of all usability problems
Ritvij GautamWhen we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is…
