As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. This interaction can be between B2B and B2C by using digital technologies. It allows companies and organizations to get rid of paper processes and create services that can be run through modern technologies and the internet. If we talk about digital experience design, it should be intelligent, omni-channel, personalized, and relevant. When you ask people to define the digital experience, you’ll get different answers, but all of them will be relevant.