Understanding the difference between user research & user testing
Tim Rotolo
What's the difference between user testing and user research? User testing is just one part of the broader set of strategies and approaches termed "user research" – learn how they…
Using heatmaps to increase conversions on your website
Heatmaps enable you to align your website design with user preferences & behaviors, to maximize conversions and overall digital performance.
Switching away from Google Analytics 4
Google Analytics 4 is coming, despite its major shortcomings & massive unpopularity. Here's how our team switched away from GA4 by building the replacement we wanted for ourselves.
Using AI to analyze how your users think & feel
Shruti Goli
AI-powered user testing can open doors to more thorough, more effective, and more reliable UX research findings, helping companies evaluate user experience issues, digital product performance, and other key user…
What to expect about Google Analytics 4: For non-expert GA users
An overview of what you can expect from the transition from UA to Google Analytics 4, if you're not a GA expert.
Finding the value in your old UX research data
Ritvij Gautam
Too often, UX research data ends up shelved and never used again after the initial project & presentation. How can we get more from our data?
The 9 best UX & product quotes from Trymata’s new podcast
Read the most impactful quotes about UX & product from the first 6 episodes of Trymata's new tech podcast, "Re:Design/Growth."
How to drive digital growth with Trymata’s Product Analytics
Happy users drive growth for online businesses! With the right product analytics tools, you can gain insight into customer behavior, understand user frustrations, and optimize your site for a better…
A research repository for your UX research data
Read about the powerful analytical capabilities of Trymata's new research repository! With automatic sentiment analysis, discovery graphs, highlight searches and more, Considerly will help you get even more out of…
How to use ChatGPT to write your usability test script
Wondering if ChatGPT's AI engine can help you write your usability testing task scripts? Our team did the research to find out exactly what conversational prompts work best to get…