What is behavioral analytics? A comprehensive guide
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Behavioral analytics enable you to keep your finger on the pulse of what customers are doing and what they want to do. With these kinds of insights, you can create…
CX vs UX: What’s the difference?
Have you been under the impression that customer experience (CX) and user experience (UX) are one and the same? After all, all customers are users, and so therefore, the user…
What is customer experience design?
An in-depth look at customer experience design - what it is, why it's important, and how to effectively build it.
What is design thinking?
During the first five years of operation, about half of all small businesses fail. This statistic should not make you feel hopeless. Rather, it should push you to find innovative…
User testing templates
A collection of user testing templates you can use for easy and quick usability testing
UX researcher vs UX designer: Same or different?
Many businesses do not have different experts for UX research and UX design. In a small business, a single person or a group performs both tasks, but it is…
SUS: The System Usability Scale
The System Usability Scale (SUS) is a standardized psychometric survey for measuring the usability of a website or other interactive system. Long a favorite among UX researchers for its simplicity…
Customer analytics techniques for better digital experiences
The gap between yesterday’s and today’s audience is huge, and it mostly comes down to how much more today’s customers know – how much more information is right at their…
The SUPR-Q for usability testing
A breakdown of the SUPR-Q psychometric questionnaire for usability testing.
What is impression testing?
Explaining the impression test ("5-second test") and how to use it in usability testing