A case study in competitive usability testing (Part 1)
We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering…
You’re on a business trip in Oakland, CA. You've been working late in downtown and now you're looking for a place nearby to grab a late dinner. You decided to check Zomato to try and find somewhere to eat. (Don't begin searching yet).
It was hard to find the bart station. The collections not being able to be sorted was a bit of a bummer
Feedback from the owners would be nice
The flow was good, lots of bright photos
I like that you can sort by what you are looking for and i like the idea of collections
You're going on a vacation to Italy next month, and you want to learn some basic Italian for getting around while there. You decided to try Duolingo.
I felt like there could have been a little more of an instructional component to the lesson.
It would be cool if there were some feature that could allow two learners studying the same language to take lessons together. I imagine that their screens would be synced and they could go through lessons together and chat along the way.
Overall, the app was very intuitive to use and visually appealing. I also liked the option to connect with others.
Overall, the app seemed very helpful and easy to use. I feel like it makes learning a new language fun and almost like a game. It would be nice, however, if it contained more of an instructional portion.
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We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering…
UX and user-centric design was on display in a big way at SXSW this year, demonstrating an exciting vision for the future in many spheres of life and industry.
It's been an eventful year, and as always at this time of year, we're looking back at the ground we covered and the ideas we talked about.
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Besides practice, one of the best ways to improve your UX knowledge and skills is by learning from talented minds. Medium is a great place to find some of those…
How to use our new screener questions and our other special requirements features to find your target audience.