5 reasons you should say farewell to focus groups
Tim Rotolo
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to…
No more mobile future: Strategizing for a mobile present
Consumers now spend more time on their mobile devices than on their computers, and the world of online commerce is seeing the effects. So are you optimizing your online presence…
Recall is dead: Are you peeking into your customers’ heads?
Relying on what people remember after the fact when doing UX research can generate inaccurate and misleading data. How can we know what people are thinking in the moment?
Experts or the Crowd: Who has the UX advice you need?
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a…
Impression Testing
Trymata
Update: Read our latest article on the future of UX perspective. The five-second test (clueapp, fivesecondtest) is a very simple method for capturing a user's first impressions about the website. …
Compelled Shopping Test
Sani El-Fishawy
At Bolt Peter's User Research Friday conference today Jared Spool talked about a test I had never heard of before. He called it the Compelled Shopping Test. When I first…
Why do Entrepreneurs Get Stuck in the Muck?
Andrew Warner interviewed Troy Henikoff, founder of the successful Chicago-based incubator Excelerate, on Mixergy. One thing that stuck with me from the interview: the most common mistake made by entrepreneurs…
What leads to Why
Farhad Farzaneh
Earlier we wrote about the difference between quantitative usability measurements, which answer the question: What are users doing? and qualitative measurements (for example, as provided by TryMyUi), which answer Why…
3 facets defining the user experience
At TryMyUI we review a lot of user testing videos. In these narrated videos the tester verbalizes her thoughts as she performs the tasks in the usability test. In this…
The One Minute Usability Guide
Those of us old enough to remember the One Minute Manager by Kenneth Blanchard and Spencer Johnson will appreciate the echoes in this effort – The Fable of the User-Centred…