The problem of aligning business and UX strategies
David Juhlin
What constitutes a great user experience strategy? Is it the strategy that provides the best possible experience for the users or the strategy that generates the most revenue?
A systematic approach to design critique
Zac Halbert
There is a popular sentiment in design: in order to make good work, you have to have taste; that taste is a fixed aspect of who you are. Just as…
Bringing designers & users together: TryMyUI & UCDA
Karan Saggi
Inspiring design and getting the user’s view go hand in hand. That’s why we’re thrilled to announce TryMyUI’s new partnership with the University and College Designers Association (UCDA).
Designing augmented reality experiences on mobile
Ed Johnston
Augmented Reality and Virtual Reality are on their way to proliferating across the tech industry. How is designing these experiences different from other, more traditional interfaces?
Dartmouth innovates for new content, new learning opportunities
Dartmouth College is taking a new approach to creating content for their academic department sites by enlisting the help of students to tell their stories.
The root of all usability problems
Ritvij Gautam
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is…
Data Is Useless: Q&As from the webinar
Tim Rotolo
"Everyone has seen a usability report before that's like, 'Half the users liked this version, half the users liked that version' and that's where it stops. What we're really trying…
Data is useless, and how to change that
The best research doesn't make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job…
Usability testing prototypes with Balsamiq & TryMyUI
Usability testing is not something to be tacked on at the end of a project to validate a design; it should be a constant part of the process, informing design…
Chasing after aha! moments
Ashley Karr
Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their…
