Big data for UX: Learning from user behavioral patterns
Tim Rotolo
Big data is changing the way more and more people do their jobs. How can UX Researchers and Designers take advantage of this trend to improve our own work? What…
SUS and PSSUQ: Quantifying user experiences
Both SUS and PSSUQ are popular and respected psychometric questionnaires for measuring the user experience. Which one should you use for your usability study?
H&M vs Forever 21: UX Wars
E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands' mobile websites to see which one provides a…
Mobile user testing takes a step forward
Moving on to new mobile user testing solutions that are flexible, low-impact, and don't rely on any external hardware. The next generation of mobile testing is lightweight and self-contained. See…
Our top 10 user testing stories of 2016
The diverse topics covered on our blog in 2016 included AR/VR, mobile gaming, big data, abstract ideas about creativity and the psychology of usability, and lots of how-tos for improving…
Spurring UX innovation through lean research and teaching
Lean UX is a methodology that many companies have adopted to improve their UX strategy and innovate faster. Lean UX can also help academia to innovate in the ways that…
Mouse movement patterns and user frustration
Mouse movements contain valuable hints about users' intent, state of mind, and frustration level. Here are three common mouse movement patterns and what they can tell you about your website's…
What’s a rage click?
Rage clicks are an easy-to-recognize indicator of frustration. Why do so many people rage click, and what can you learn from them about your website's usability?
Confessions of a user testing CEO
Ritvij Gautam
The primary data we use to give our customers the "user's view" consists of video and audio recordings of users following a series of tasks through a designated flow. However,…
New technology uses A.I. to find UX problems
What if you could watch every single user session on your website? If you could pick apart your web traffic and find the user stories, how would it help you…
