Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
Case studies are invaluable tools for businesses and professionals alike. They allow you to demonstrate the effectiveness of your solutions, show off your successes, and provide potential customers with the…
Usability testing ensures that products and services meet user needs and provide a seamless experience. One method that often garners attention is case study research, which offers rich and detailed…
Case studies are one of the most insightful ways to understand how real users interact with a product. They highlight issues often overlooked in theoretical testing, highlighting real-world problems, solutions,…
The success of any product relies heavily on the experience it delivers to its users. Creating intuitive and user-friendly products has become more critical than ever, and one of the…
User feedback is at the core of usability testing and product design. So, defining the types of user feedback is essential. Understanding how users interact with a product and gathering…
Feedback analysis is a crucial part of the usability testing process. It involves gathering, processing, and interpreting user feedback to understand how they interact with a product or service. Usability…
Usability testing is a crucial step in developing a product, whether it’s a website, app, or physical device. It helps ensure the product meets your needs and expectations. But just…
Collecting customer feedback is one of the most effective ways to gain insights into customer satisfaction, behavior, and preferences. Businesses use user feedback tools to gather and analyze this data,…
First-click testing is a vital UX research method that illuminates how users interact with a design by tracking their initial click when presented with a specific task. This straightforward approach…
Web applications have become integral to our daily lives, facilitating everything from communication to banking. Given their growing complexity and usage, ensuring their reliability and effectiveness is crucial. This is…
Sanjida Satter
Anas Al Masud
