Your friend has been really excited about their new shoes from the brand Allbirds, which they bought online. Since they told you about them, you’ve been curious about the brand. You decided to check out the Allbirds website to see their shoe options, and consider maybe getting a pair for yourself.
The worst thing about my experience is that the main page said one thing about having a limited edition color for sneakers (would’nt let me navigate and interact with it) so I had to go the long way in trying to find the same pair I liked. However in finding it, it wasn’t consistent since the color was not shown as a choice for the same sneakers it showed on the main page.
Adding a lot more sustainability and explanations and comparisons of how these sneakers and apparel are more sustainable than other retailers and explain that data and how it came about. Also, make tab menu navigation on the site so its easier to know the different sections on the site and be able to navigate and find all the sections without missing out on information. Make sustainability a priority and advertise as such on the main page at the top and throughout.
I liked how modern it looked and the sustainability the company offers with their shoes.
No other comments other than my improvement suggestions. I hope all of this is helpful! I do really value sustainability, biodegradability, recycling, etc. I would love to see more on the site about the materials (how they are sustainable) and what that means for how long the shoe will last and what to do when the shoe is worn out. i.e. can it be recycled? does the company take it back? I would also love to see as part of the sustainability initiation program that there are ways people can buy "not perfect" or "defected products" for a whole lot less so these potential mess ups in products don’t go to waste and this also helps sustainability, along with partnering with conservation organizations like WWF or 4Ocean.
You have been eyeing some new supplies for your dog and decide to do some online browsing.
3
As I mentioned, the text on the homepage seemed cramped and the overall design of the homepage seemed a little throw together. None of the products really excited me as a user.
I like how easy it was to search for things. It was easy to customize my search, so even if they didn’t carry the right brand I could find a replacement.
All accounts, tests, and data have been migrated to our new & improved system!
Use the same email and password to log in:
Legacy login: Our legacy system is still available in view-only mode, login here >
What is an End User? An end user, in the context of information technology and software development, is defined as the ultimate final consumer or user of a product, system,…
User Journey Vs User Flow: Key Differences 1. Definition and Focus: A user journey is a holistic representation of a user's entire experience with a product or service over an…
What is a User Journey? A user journey is defined as a holistic representation of a user's interactions with a product, service, or system throughout their entire experience with the…
What is a User Journey Map? A user journey map is defined as a visual representation that outlines the entire experience of a user as they interact with a product…
What is User Story Mapping? User story mapping is defined as a collaborative and visual technique utilized in agile software development to enhance the understanding, organization, and planning of a…
Use Cases Vs User Stories: Key Differences Use cases and user stories are both valuable tools in software development, but they serve different purposes and have distinct characteristics. Here are…
Writing a user story involves a structured process to clearly define the functionality or feature from the perspective of an end user. Here are detailed steps on how to write…
What is a User Story? A user story is defined as a concise and informal description of a software feature or functionality from an end user perspective. It is a…
User research and existing user feedback are the key pillars for staying informed about what real users feel about your products and services, and user interviews are cornerstone methods for…
What is a User Interview? User interview is defined as a qualitative research method employed to gather insights and information directly from individuals who represent the target audience or users…
Trymata
